Salon Guest Wi-Fi Marketing and the Law

Salon Guest Wi-Fi Marketing and the Law

First the LAW…

If you are offering free complimentary Wi-Fi to your clients, please read this quick blog, it could save you thousands of pounds!!!
It is a legal requirement for businesses that provide a guest or public Wi-Fi service to keep a record of all users that have accessed the service.
This information must be kept for a period of 12 months and if requested, made available to the police or security agencies.
These are the three main pieces of legislation that UK small businesses need to be aware of if you set up and run your own public Wi-Fi service on your premises.

1. Data Retention Regulations
2. Digital Economy Act
3. Data Protection Act

Remember, don’t just hand out your password for your private Wi-Fi network

And now the MARKETING…

Offer your clients the following;

  • Secure Branded landing page
  • Login with Social Media
  • Prompt for a Like on your salon Facebook page
  • Display branded banner adverts while clients browse
  • Dashboard reports helping you understand who clients are and what their preferred method of communication is
  • Export contacts and seamlessly integrate with the main marketing solutions out there
  • If you are a Spa client- link to TripAdvisor to get your reviews and rankings up
  • A simple dashboard to get all the vital stats;
    • User Demographics (Age & Gender)
    • Preferred Social Media Login
    • Average Dwell Time
    • Facebook Likes

Clients now expect Guest Wi-Fi as standard, so give them the market leading salon solution

Categories: News

Salon Call Manager just got Better

Later on this year Salon Call Manager is booked in for a haircut and some Botox!

We are launching our new version of the leading salon communications system.

Here’s what you will get;

New user interface with more call information filters so you can customise your view. For example, just show missed calls, as this is one of the most important details.

  • New user interface with more call information filters so you can customise your view. For example, just show missed calls, as this is one of the most important details.
  • Live call information just got quicker, now you can see incoming calls before the client has finished listening to the welcome message!
  • See who is calling. The live call information can now include the clients name (EPoS dependant – please ask us about this feature).
  • Missed call SMS notification. If a client calls from a mobile but their call is not answered, they can automatically receive a predetermined SMS message just to let them know the salon will get back to them soon. Add a link to online/last minute bookings if required.
  • Monthly call report, detailing Missed % and Actioned %, plus the 5 busiest days of the month to try and help you plan your reception resource for next month.
  • Salon Call Manager Certification for all receptionist staff who complete the free refresher course.

Once we have completed the final touches, we will get in contact to arrange a time convenient to you and your salon to move over to the new solution. Until then please keep Action-ing those missed calls!

Categories: News